By Anna Jessica 
You’re rushing through Manhattan, coffee in one hand, phone in the other, when a window stops you cold: a black lace bra glowing under soft lights. One peek at the tag—Livy—and suddenly you’re day-dreaming Paris mornings. That’s the magic. I felt it last month in Le Bon Marché, headphones on, rock playlist blasting, trying on the new Light My Fire bustier. Ten minutes later, I walked out grinning, €180 lighter, but my confidence? Sky-high.
Let’s make that grin yours—without the guesswork.
Key Takeaways
- Livy fits like your favorite tee: bands true, cups cozy (size-up tip inside).
- One bra lasts 3–5 years if you mail it to Paris for a €25 fix.
- You can snag 30% off twice a year and ship to your US door in 7 days.
Grab a tea, kick off your shoes, and let’s shop like besties.
What Is Livy Lingerie Brand?
Picture this: back in 2017, Lisa Chavy started Livy under the Etam family. She took that classic French lace from Calais and mixed in cool modern touches—think laser-cut edges, chunky gold rings, and sheer panels that peek out just right. The result? Bras and panties that work under your clothes and steal the show when you want them to. It’s for anyone bored with plain beige and wants pieces that feel like “you” every time you slip them on. If you love quality that turns heads and makes you feel a little extra, Livy’s your match. But if you just need soft, no-fuss basics or you’re watching every penny, there are cozier, cheaper options out there.
Founder Lisa Chavy Vision
Lisa told ( Instagram Live) she designs for the woman who “wants to conquer the world in a blazer and feel secretly sexy underneath.” That’s you on Tuesday Zoom calls.
Paris, NY, LA Collections
Three moods, one drawer:
- Paris = couture lace, think champagne brunch.
- New York = graphic black, subway-ready edge.
- LA = barely-there tulle, golden-hour glow.
Etam Group Backing
Big sister Etam gives Livy the muscle to use the same Calais lace houses as Chanel, yet keeps prices half.
2025 Livy Collections Overview
This autumn, Livy dropped Light My Fire. I squealed. Leather-look lace, animal-print thongs, and a shirt that turns any bra into evening wear. Perfect for your office holiday party.
Top Sets: Monterey & Tattoo Lace
- Monterey balconette (€95) + high-waist brief (€55). My 32C tester said, “It lifts without squishing—rare!”
- Tattoo lace triangle (€85). Zero padding, maximum va-va-voom under silk blouses.
Quick outfit hack: Throw the Light My Fire black mesh shirt (€120) over the tattoo set. Day = boardroom chic. Night = date-night fire.
New Berry Tones Trend
Berry bras are everywhere on Paris streets. Livy’s version has rose-gold rings that catch light when you laugh. Pair with camel coats—chef’s kiss.
Livy vs La Perla & Agent Provocateur
| Everyday win | Livy | La Perla | Agent P |
|---|---|---|---|
| Bra price | €95–€150 | €280+ | €220+ |
| Lace source | 40% recycled Calais | 100% virgin | Italian |
| Sizes | 30A–38DD | 32A–36E | 32A–36D |
| Repair? | Yes, €25 | No | No |
Real talk: La Perla is your wedding-night splurge. Livy is the bra you actually wear 4 days a week.
Livy Sizing & Fit Guide 2025
Reddit panic: “Cups run small!” Truth: bands are spot-on, cups are European-snug. Measure snug under-bust, add 4 inches, done.
Band 32–36, Cup A–DD Chart
- 32C → Livy 85C (perfect).
- 34B → Livy 90B (or 90C if you love push).
Petite & Small Bust Tips
- Straps slip? Cross them in the back—Livy added tiny loops for this.
- Want a lift? Monterey’s side boning gives 1 cm extra oomph, no padding.
Anecdote: My friend Ana (30A) cried happy tears in the Bon Marché booth. “I finally fill a bra without gaps!”
Where to Buy Livy in the US & Online
Good news: Victoria’s Secret corners quietly closed in 2023. Better news: Livy ships direct and faster.
Victoria’s Secret Shop-in-Shops
Gone, but pop-ups still hit NYC & LA twice a year—follow @livyofficial for alerts.
li-vy.com Global Shipping
- Free over €300.
- 7–10 days to the US, tracked, zero customs surprises.
- 30-day returns (keep tags!).
Pro hack: Use a free French address forwarder like ColisExpat on sale days—save 20% VAT.
Livy Pricing Worth It? 2025 Data
An average bra lasts 18 months of daily wear. Livy bras hit 4 years because you can send them to Paris for new elastic. That’s €24 per year—cheaper than Target after two washes.
- Trustpilot: 4.2/5 from 41 fresh 2025 reviews.
- Twice-yearly LIVY DAYS: 30–40% off site-wide. Mark your calendar: March & November.
Repair magic: Snap a strap? Mail it. €20–50 and it returns like day one. I’ve done it—worth every penny.
Livy Sustainability Rating 2025
Honest grade: B-minus, working on A.
- 40% recycled lace (up from 20% in 2023).
- Goal: 60% by end-2025.
- Workers: French + Tunisian ateliers, living wages, but full audit still private.
Easy green swap: Pick berry or black—dyes use less water.
User Pain Points & Quick Fixes
You whispered, I listened.
- US prices feel 30% higher → Shop EU site on sale, ship via forwarder.
- Fitting rooms too dark → Bring your phone flashlight + selfie stick.
- No size above DD → 2026 plus-line coming; meanwhile, sister brand Ysé goes to G.
- Afraid it won’t last → Wash in a lingerie bag, cold water, air dry—boom, 300 wears.
Conclusion
Livy isn’t just another French lingerie label — it’s wearable confidence. From soft Calais lace to graphic silhouettes, every piece feels both chic and empowering. The brand’s quality, sustainable materials, and long-lasting construction make the price worth every euro. Whether you’re shopping for your first Livy bra or refreshing your top drawer, the brand delivers that rare mix of comfort, durability, and Parisian elegance.
FAQs
- Is Livy lingerie worth the price? Yes. Livy bras use high-end Calais lace and detailed French craftsmanship, lasting 3–5 years with proper care. When you include their €25 repair option, the long-term cost is lower than fast-fashion lingerie that wears out in months.
- Does Livy ship to the United States? Yes. Livy ships directly from France to the U.S. within 7–10 business days. Orders over €300 ship free, and there are no hidden customs fees.
- How does Livy sizing compare to US sizes? Livy uses European sizing (e.g., 85C = US 32C). Bands run true to size, but cups fit snugly, so some shoppers go up one cup for comfort.
- When is the best time to buy Livy lingerie? Look out for “Livy Days” sales in March and November, when prices drop 30–40%. New drops often follow fashion week, so subscribing to the Livy newsletter helps you catch limited editions early.
- Is Livy sustainable? Livy earns a B-minus sustainability rating in 2025, using 40% recycled lace and fair-wage ateliers in France and Tunisia. The brand’s goal is to reach 60% recycled materials by end-2025.